AYU PEARL

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High quality pearls set in timeless designs for the sophisticated everyday woman. The pearl is round, solid, shiny. Its shape represents a circle of energy from the sea, from animals, from humans. The richness and clarity in its colour exemplifies purity in its formation. Its lustre embodies the sincerity and care of the many passionate artisans that had treated it. This mysterious treasure from the sea comes to life within a playful setting of intricate metal work and lively colourful gemstones. It transforms from an object of beauty to an object of desire, wearable by any woman, any day, for any occasion. AYU Pearl offers the highest quality pearls from Japan, Tahiti and the South Sea and re-interprets the traditional yet powerful material with a contemporary European design aesthetic, combining traditional craft and modern technology, extolling art and science in a delicate piece of art. AYU Pearl presents timeless jewellery for the everyday woman transcending all ages – elegant, beautiful and radiant. Designer -Yasuyo Ayukawa- Office AYU PEARL Office -Reservation required- 80 Robinson Road #10-01A SINGAPORE 068898

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About Akoya pearl

Meet the Akoya pearl The Japanese cultured pearl The Japanese cultured pearl is the culmination of the highest standards of cultivation and processing techniquesthat Japanese artisans have developed and handed down for generations. Perfectly spherical and characterised by its brilliant shine and color, it is the product of a synthesis of a balanced oceanic climate and extreme human attention. In the first year Akoya oysters It takes nearly four years to cultivate pearls. In the first year Akoya oysters are carefully grown to a size sufficient for pearl cultivation. The heart of the pearl, or the nucleus, is subsequently prepared.  Skilled workers choose a portion from the mantle (the outer organ) of retired oysters that had previously produced quality pearls and combine the mantle with a parasite to form a nucleus (the irritant) before painstakingly inserting the nuclei into the shells one by one. During the winter months The oysters are then released back into the sea during the winter months where the secretion of nacre over the nuclei begins the pearl formation. The colder the temperature of the water, the slower the process of the pearl formation, however the stronger the layers of the nacre which vastly improves the colour and lustre of the pearl. The pampering of the oysters The pampering of the oysters adds another layer of complexity to the prolonged pearl formation process. The water cannot be too cold for the living oysters so during the extreme winter months,farmers move them to warmer seas, constantly cleaning the shells of algae and barnacles to prevent other irritants from entering. The waves have to be mild and gentle, the plants nutritious and sufficient for the hungry oysters, the surroundings clean. When the pearls are ready for harvesting When the pearls are ready for harvesting, the laborious processing phase begins. Pearls are extracted one by one from the shells and undergo multiple rounds of polishing and sorting under the meticulous scrutiny of skilled workers. The focused and assiduous attention of the workers is critical in achieving the perfect assortment of pearls – categorised by shape, size (in exact millimetres), colour, nacre thickness, lustre. Such is the intensity and complexity of the pearl production process which is reflected in the prized quality of the product. The uniformity, consistency and brilliance of the Akoya cultured pearl is only achievable through the sincerity, rigour and exacting standards of the Japanese artisans. For Business partners Contact us    

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About Designer

Meet Yasuyo, Founder/Designer Yasuyo Ayukawa’s designs are a visual idiom of herself – mysterious, culture-crossing, the modern oriental. A former banker with a Political Science degree, she left Japan for London where she relived her passion for jewellery and gemstones and worked tirelessly towards the prestigious FGA (Fellows of Gemmological Association of Great Britain) and DGA (Diamond Member of Gemmological Association) international qualifications. Yasuyo has since rooted herself in Singapore where the city’s cultural pluralism combined with a strong Asian heritage continues to be a constant inspiration for her aesthetics. Her steadfast interest and belief in the female appearance sees her silently observing the everyday woman on the streets, “Every woman has hidden beauty in her, this is brought out by wearing the correct design and material.” Departing from her previous brand and collection YOYO Jewellery Design which features jade in powerful, elaborate designs incorporating oriental motifs combined with a darker palette, AYU Pearl opts for modern simplicity to showcase the beauty of the Japanese pearl. Yasuyo’s singular emphasis on the allure of the pearl is a creative extension of her narrative on the woman’s inner beauty. The pearl is a powerful, instinctive, playful material that any woman can wear any day, on any occasion, and always look special. For Business partners Contact us      

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